>That would be very expensive. Looks like at least $30 per copy.
How do you reconcile this with your previous comment[1] in this thread:
My target market is people who are serious about web applications. In an industry where it isn't hard to charge $100-250 an hour for design or development work, $200 for everything included doesn't seem like a lot.
? That statement doesn't even apply in this situation. In that statement he's referring to how he's value-priced his product at around the hourly rate of a solid app developer, so purchasing the book (that he's collated together through experience and time) is really not that expensive, especially if you compare it to doing it yourself.
In his second response, he's saying that he'd rather not pay $30 to sell a book that he (was) selling for $29 (now $39).
One statement refers to value of a product to his target market, one refers to simple profit calculation on his own product.
$31 in expenses is a lot for a book that I am selling for $29. I'm not into losing money on every sale. Even if I bumped up the price to $50 for the printed book that is still a crummy margin when you factor in carrying inventory, shipping, and everything else.