[dlcarrier]

This has happened in several fields, and will continue to happen for the foreseeable future. The cost of cloth is scarcely more than the cost of the yarn it's made from, because machine time on a loom is practically zero. That change happened much to the chagrin of the Luddites that lost their jobs over it, but in the end everyone is much better off because of it.

The marginal price for producing a video is practically nothing, with most of the world's population carrying around video equipment in a cell phone that outperforms what a video production company would have used decades ago, after spending the equivalent of several years wages to procure. The effect has been a rapidly rising video industry on the likes of YouTube and TikTok, majorly upsetting the entrenched video production houses from decades ago, and creating significant job losses for those companies, but growing the industry as a whole.

Having similarly marginal costs to software production will likely have a similar effect, where directing what to do with the software will become more important than the writing of the software itself, and individuals in their free time will be competitive against industry giants.