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by trymas 3 hours ago
I “like” how a lot of news and updates for ChatGPT and Claude are twitter posts, most often without corresponding statement in their websites.

I was trying to figure out status with Fable couple weeks ago, checked their news and blog pages - nothing. Was given some links to twitter threads about it instead.

1 comments

I guess it does make their communication feel a bit more personal, especially since they usually don't use corporate language on personal twitter accounts.
It’s just a different form of sanitized corporate PR even if the voice is tweaked for the medium.

At least traditional bland corporate PR doesn’t try to build up a weird parasocial relationship with the product owner/dev trying to act like your buddy, and per OP also often follows a consistent process without memorizing the personal handles of the current org chart.