[anon373839]

The word "marketing" in this specific context is missing the point. OpenAI (and Anthropic) needs to kneecap open source competition with burdensome regulations. Without that, their valuation simply makes no sense.

This stunt was different from their graden-variety scaremongering. Its timing was precisely calibrated with upcoming release of Kimi K3 and the Nvidia-led open model coalition. To me it seems transparently related to the protections OpenAI are lobbying for (and they are citing this incident as support).

I can only hope that the clumsy way it came off, and the fact that only an open weights model could defend HuggingFace, will blunt its effectiveness.