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by aucisson_masque
4 hours ago
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> It preserves optionality. If you get to the end of the lease period and there’s a new iPhone you want or the battery isn’t holding up, you can choose not to buy it. You don’t have to deal with selling it or trading in. If you don't buy it at the end of the 24 month, you've been paying for a very costly lease. 2/3 of the price for a 24 month lease whereas iphones are updated for 7, 8 years ? And the resell value is very good. Especially financially, it would make zéro sense. |
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Apple clearly pay the fees for the customers loan but at the end, the only real mistake the customer can make and might regret is switching out of the Apple ecosystem.
That's clever and only mildly evil. Financial savvy people will use it as a "no fee loan" if they can't pay upfront. Less savvy will be more receptive to the commercial discourse at the end of the lease. Eco-deniers will think twice before renewing every year.
And it's actually a consolidation of existing options because Apple already offered "no fee loan" here in EU but you had to choose the option to begin with. Now it's look like this is a single contract and you choose the option at the end of the lease.