[JKCalhoun]

I don't buy that. You can't convince me someone shopping at Dollar General has aspirations of becoming Elon-Musk-wealthy.

[Jenk]

"That guy has lots of money so he must be successful, clever, and probably correct, so I'm going to support them" is still an aspiration - and you probably should realise that there are people in dollar stores that think "One day, that could be me."