[wofo]

My blog used to be RSS only, because I thought email subscriptions were a plot of "content creators" and not something readers actually wanted... until one of my readers told me he really recommended adding email as an option. I did, and a surprising number of people subscribed since then.

[6510]

For a decade or~so I subscribe to newsletters and had skip inbox rules that archived them in a folder about the subject. Eventually I never really looked at the folders but it never bothered me as I don't really see them. Not sure if that means it works or not.

[Swizec]

> Eventually I never really looked at the folders but it never bothered me as I don't really see them

Most people don't read most newsletters. Some people read some.

This Saturday I sent an email. It has since been opened by 26% of my subscribers, that's 4,600 people. 780 people clicked on a link.

I tweeted the same email as a link and got pretty good engagement! 20 likes, 2 retweets – that's decent for me these days. It was seen 1400 times. 78 people clicked on a link.

I have roughly the same number of followers as I do email subscribers.

[wofo]

Hahaha it could well be that people are merely hoarding newsletter emails. I hope readers derive _some_ value from the emails, but since I'm not doing it to drive up "engagement metrics" I don't really mind.

[6510]

There was a time when google toolbar had a search gmail button. I would use it to open gmail using whatever query was inthere. It happened quite often that it found newsletters matching the query. It takes quite a bit of hoarding to accomplish.

Perhaps it is even a better solution than website that vanish eventually. I might one day make a newsletter with links like:

    example.com?re=[e-mail]&article=1234

Then mail you the requested article. With RE: and the same title they will even be threaded.