[WarmWash]

Google's most is that people use ad-block and back-door subscriptions.

Every competitor dies in the womb because "subscriptions are bs and ads are cancer" is totally normalized.

If you want Google to fall, start giving ad-loads or money to companies trying to compete.

[inigyou]

Or offer good value for money. I subscribe to Kagi and a few online newspapers. If you let me pay $10 every month for access to every online newspaper I'd take that offer.

But you can't be shit and also charge a subscription. There has to be good stuff behind the subscription.