[Waterluvian]

For sure. But a search engine the way we both probably agree is powerful is not Google's business. Google wants to own the interface level where everyday users come with questions/needing things and Google owns that experience. And that part is dying very quickly.

[munk-a]

Oh, I definitely agree that Google squandered their golden goose. Had they treated search as an independent business and not a piggy bank they'd be in a much better position. An independent business would still likely fall prey to gradual enshittification but the sheer lack of investment into improving the platform while also worsening the UX has opened up the door. They likely felt quite empowered after Bing crashed and burned but weren't prepared for competitors who had QoL features and weren't backed by the biggest boogieman in tech (at the time at least).