It sounds like a coupon website installing malware to me. But... names are just names. When adoption gets large enough, every name becomes unimportant I guess.
iShares, iDeal, WhatsApp: the Millenial trinity of European essentials :D
I mean, who cares how you pronounce it? Each country will have its own variant, similar to how euro is pronounced differently in different places, and eventually one will become the English status quo
iShares, iDeal, WhatsApp: the Millenial trinity of European essentials :D