[sd2ff]

It was released to appease investors.

Ultimately as a manager you are held accountable to your investors and the cost-benefit analysis is such that it was the right action to take.

[ghaff]

I think you're absolutely right. Apple couldn't be seen as ignoring the gamer geek (or other potential opportunities) space as it wasn't very interesting to them at their scale and that automagical AR was a decade or more away.