|
|
|
|
|
by donaltroddyn
2 days ago
|
|
I think you're right that many (most?) CMPs are broken, though usually not deliberately. Most try to gate analytics and ad tracking on consent, just often misconfigured. The common exception is companies that deliberately hide Reject All, which is not complaint My company scanned 209 European regulated sites in June, and roughly 7 in 10 had tracking that wasn't correctly gated by consent. It's rarely indifference, though. DPOs in the EU hold too much weight for that. It's usually a tag added that was never wired into the CMP or something added by a dev or LLM without going through proper review Full disclosure: I run https://consentmark.com, which measures what tags actually fire under each consent state to create evidence packs companies can show regulators |
|
> something added by a dev or LLM without going through proper review
FWIW, this was a problem long before LLMs were a thing, and it didn't get worse with LLMs. If anything, I'd expect LLMs to get it right by default, because ones ~everyone is using are all trained straight, they won't just silently read between the lines and write code/configs to facilitate one's illegal business model.