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Don't need to prohibit commercial use

Just need to exclude "advertising services" from acceptable commercial use

By all means, use the www to sell stuff

But having nothing to sell, intermediating access to sellers and selling "ad services" should be prohibited

Allowing intermediation of access to sellers and sales of "ad services" creates the wrong incentives, e.g., data collection, surveillance by third parties, and serves the wrong interests, i.e., so-called "Big Tech", not sellers or buyers