[davidivadavid]

Having working in that area a little bit, simple heuristics to know if someone has dumb ideas about advertising are whether they: a) think it's some kind of magical MK-Ultra-level mind control technology, b) think the business that pays them for a living could exist without any form of advertising. Once that's acknowledged as fantasy you generally get into goal-post moving territory about what is or isn't really advertising but that's purely academic.