[SoftTalker]

Businesses don't exist in a vacuum. If you discover a cheaper way to do things, and don't do it, a competitor probably will, and you will then find yourself in the "bleeding cash" scenario (or, more likely, starving for cash).

[happytoexplain]

Generally, but this is also an exaggeration we tell ourselves about the cut-throat world of business. In reality, you don't have to be number one in any given metric to be profitable.