[fhd2]

Apple has pretty stellar support in my experience, and while I don't buy Apple stuff for other reasons, this is a strong attractor. For B2B products/services, it can be a huge differeniator as well, in my experience. But it was really just an example, it might not be the call most companies make. Maybe most will still just invest in being faster or cutting costs. I just hope that's not how it's gonna be.

[iLoveOncall]

You gotta be joking. Apple has no support at all, and if you ever go into a shop at their "GeNiUs BaR" (after booking an appointment days in advance), you will get extremely poor service and incompetent support.

[fhd2]

I never went into an Apple store, but the phone support issues I had (even a pretty complex bug on their end that locked me out of my account) where handled swiftly and well, and I spoke to humans that seemed to know what they're doing. I could say this should be the default and I shouldn't be impressed by it, but unfortunately it's top 10% based on my experience. I'm in Europe though, maybe they do things differently here.

[Hugsbox]

Used to work at an AppleCare call centre. Apple has extremely high standards for their support advisors. I'm aware that the genius bars are terrible, though.