| A few days ago I was watching a video history of a storied company which eventually disappeared. Which one doesn't really matter, as the story is repeated so many times. By the 1990s, it had largely withdrawn from its earlier manufacturing role to "branding" products made largely in Taiwan. Its manufacturing "partner" learned the design and the business, and eventually took over the marketing role itself. The new (foreign) brand exists, and is relatively well-known, the century-plus original ... was sold in bankruptcy auction in the early aughts and ... surprise to me, actually continues on as a "brand". What I've noticed as well are two common trends: Many well-known brands, particularly in appliances, sell products which are all but certainly produced by whitebox manufacturers in China, with the "brand" literally an adhesive label slapped on at the end. There's not even enough trust in the relationship to weld or stamp the name onto the goods. Often times those badges will fall off after a few months.... Increasingly I see goods with no manufacturer indication at all. Ceramics, electronics, household goods, and the like. There may have been some sort of adhesive label, but there's no permanent branding or marking that will remain on the device. I'm hardly the most brand-aware or brand-loyal person out there, but I did come of age in an environment where the marketing philosophy was "brand is king". After decades of rebadging goods from independent manufacturers, even the pretense of branding's significance no longer seems to exist, in many cases. |