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by dylan604 5 days ago
That's one of those corporate videos that's totally useless. Lot's of "pretty" pictures with drone footage, but there's no there there. Who do videos like this work on?
2 comments

Gloss for potential investors / capital raisers wanting a bit more than the dry quarterlies and annual reports as they prep for raising 50 or a 100 million in more forward capital loans for processing expansion.

It's literal lube for the grinding wheels of commerce.

Some can get by on the technical reports and capex and projected returns, others want a bit of "a vision" / proof of big shed and machinery.

Just one nitpick.

Literal lube is lube. This is not lube. This is a video.

Literally a video for lubricating acceptance of a project. Literally.
If by "literally" in the original post you mean the modern "pay attention to these words in particular".. why leave that in?

We are literally already paying attention. It's literally redundant.

And yet you missed the the double the.
Literal video, metaphorical lube.
> The new approach relies on a layered form of manganese oxide—a mineral material with the right size layers to allow ions to slip in and out and to differentiate rare earth elements.

Seems literal to me!

https://en.wikipedia.org/wiki/Bentonite#Drilling_mud

https://en.wikipedia.org/wiki/Talc#Uses

https://en.wikipedia.org/wiki/Graphite#Other_properties

It's a video about literal lube!

But a video isn't literally lube :) it's a video.

By Oxford English Dictionary literal definition, not all lubricants are fluids.

  Etiquette is a mere lubricant of the order of society. 
OED entry "lubricant" (B.noun)

  Fine music‥has a sensible effect in‥animating and as it were, lubricating my inventive faculty.
OED entry "lubricate" (2.a verb)

Lube also used for cash - greasing palms, etc.

Using the a non-lube to lubricate is still metaphorical.

But, I just ignore the word literally and english still works just fine

There's something to be said for that. If the Slate electric car people had a picture of their factory, they'd be more credible.