[kalleboo]

Many newspapers in the 90's had their whole classified sections automated using custom AppleScript workflows, it was one of the big things that kept publishers on the Mac instead of Windows, since Microsoft didn't have anything to compete (OLE/VBA was a joke for these things)

[mosura]

Yep the whole AppleScript and (Quark Xpress) Xtension mechanism was remarkably sticky. Apple were treading dangerously during the OSX transition when it became clear much of that would never port over, but Quark was losing their grip by then.

MS were trying a huge NT push into the DTP industry that basically hit that wall and aborted.