[daveguy]

You do realize "subsidizing" means charging less for something than it costs to provide, right? So they'll lose a dollar on every sale, but they'll make up for it in volume? E2E is usually where the profit comes from. If they're subsidizing getting regular users on board (pro/plus/max), and they're subsidizing to get businesses on board (massive deploys), where can the profit possibly come from without a pricing rug pull?

[nolok]

I do, my point was answering to the "if it comes so cheap that" they would stop losing money of that, they would still need to subsidize for acquisition or some big clients or for rush times. It's the all-you-can-eat-buffet strategy.

I'm not saying I see them going that way or that I would, but at least THAT would possibly work.

[daveguy]

Thank you for the clarification. I figured I was missing something in your meaning. Although "if it comes so cheap that..." means it will probably come cheap for other providers, and the margins wouldn't be there in the end because a price increase to take advantage of those big clients / rush times might lose the clients. I think we agree that their chances of becoming profitable don't look great.