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by toomuchtodo
5 days ago
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This assumes they do not have to increase prices to be profitable, and that they will continue to have customers when customers can switch to open models at similar performance. As an analogy, Uber could crank up rates after the VC growth play was over to stoke revenue and profits because they have a duopoly with Lyft. LLM consumers can switch to Kimi models fairly trivially today, and whatever the frontier open model landscape looks like later. Model training and development is expensive, self hosted inference on open models not so much. https://www.wheresyoured.at/the-openai-bubble/ has the math. (a component of my work is currently building scaffolding so our organization can swap out commercial inference providers for on prem inference infra to derisk against the eventual rug pull when the math gets icky for LLM providers, while consuming as much subsidized tokens as we can until then, when it makes sense to use tokens for work) |
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Can you install a near-SOTA model on a cluster in a data center? Of course. Compliance and operations are the sticking points. I work in healthcare IT, and it's amazing how tight the data compliance requirements are. I can't have someone in Canada look at prod data. If we told hospitals that we were handing off PHI/PII to Chinese models, they'd end our relationship due to the long history China has of hacking Western networks and computers. They don't care how open and cheap things are.
Then, you have to keep up-to-date on the latest technology and right-size things in a very fluid market. If you sign a contract for hosting the model on a data center that's running what the SOTA is now in hardware, and someone comes through with a data center hardware or software product that makes that data center contract a disadvantage (maybe it's too expensive and the other party won't budge on the price), you might have to factor that into your offering's price, and that could put you at a disadvantage in your marketplace.
Google, MS, etc. all want to leverage the cloud model to make this be less of an issue for you, for a price. They have the ability to update you with the SOTA stuff in the data centers, because they're the ones driving that SOTA. They can say they host in the US and develop most of their stuff in the US.
Will that be enough of a moat?
Probably not for the levels of spending that are happening now, but over the long term, probably.