Because the goal isn’t to punish, it’s to get them to do what the law wants them to do. The fine is supposed to be a slap on the wrist - the actual desired behaviour is compliance
I think that's a great start and I see a something close to a doubling from 2.42B to 4B but it stops there and this most recent fine is under a billion.
What we need to see is that exponential function. Everyone here should have at least the intuition from Moore's Law and COVID that exponential growth is either your best friend or your worst enemy depending on if it's working for you.
The next fine should've been 8B, and the one after that 16... The regression back down to 1B is counter productive to the goal of inducing compliance and reducing the offender's ability to continue to offend by taking away their resources to do so.
yeah, 8 years later? If someone was born on the last one they're now in 4th grade and halfway to being able to drive. Are these really correlated events?
Yes. And there were many other cases in between, I just lack incentive to dig them up. Feel free to do it yourself. The thing is - their behavior didn't change for better.
Given that Larry Page and Sergey Brin still control Alphabet, still act with impunity, and show no signs of slowing down yes, they are absolutes correlated events.
The first fine should sting and the second should be damaging to a company and the third should be crippling.
The EU has been fining Google for years to no avail.