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by rattus 4936 days ago
I saw 50 Cent say as much on CNBC when asked about piracy of his music.

He said that he thought of it as loss-leading marketing iirc.

EDIT: https://www.youtube.com/watch?v=gCzb5zpV0PA

1 comments

That's because he makes all of his music money from touring. Almost all music acts can't do that because they don't have the exposure - pirating or not.
That's not as true as it was.

10 years ago touring was purely a means to promote record sales and there were maybe a dozen acts who made money doing it (Madonna, the Rolling Stones and the like). Now it's flipping and touring is profitable for a lot more acts than it used to be.