[josephlord]

I probably should have parsed it better despite formatting.

Still the point probably stands that if you guess how much an Apple TV would cost and look at what you can get for the same money you will probably be impressed by most aspects except possibly the UI.

[graeme]

You're probably right. But I don't care enough to look. I suspect there are other people in the same boat, and that an Apple TV could open up a new market for high-end TV purchases.

I could be wrong. But one of Apple's assets is that it's trained consumers to trust it's merchandise across categories. If Apple makes it, and I have a need for it, I'm comfortable buying it.