Writing in signs and menus in chalk has been a signal for a high quality restaurant for as long as I can remember. With photos of the food, and/or ring bound menus being the worst.
I knew someone that actually got a degree in like letterprinting with a minor in menu design. She went from town-to-town creating these beautiful chalk menu designs and lived a pretty modest life.
One day a tattoo parlor asked her to make a sign. She did. They asked if she had ever thought about getting into tattooing. She hadn't. They gave her an apprenticeship.
After completing her apprenticeship, she's now booked so far into advance that she closed her book to the public.
I think about her all the time now, what with software engineering going the way that it is. What lateral like passion could I transition to, as she did?
One of my friends from grad school got a Masters of Public Policy then decided she would rather chalk menuboards for a living, spun up an LLC, and does amazing work. I admire people who are so willing to chase their dreams. I joke with my five year old that I still don't know what I want to be when I grow up, except it's increasingly not a joke.
Photos of the food, at least in the US, started with "immigrant" restaurants. When Thai/Vietnamese/Chinese restaurants started opening up in areas without high concentrations of those people, they'd put photos in the menu so you could see what you were getting since that wouldn't be clear from the names or descriptions in the menu. A lot of these restaurants were cheap, which is why I think you associate it with low-quality restaurants.
U.S. chains like IHOP and Denny's beat the mom-and-pop immigrant restaurants by decades (and they are truly terrible). I wouldn't be surprised if they got the idea from even lower quality chains like McDonald's, but I'm not old enough to know.
Indeed. It seems the parent comment has accidentally made exactly the opposite point than they intended.
The difference between scrawl on a chalk board and a glossy menu with photos is not really the visual effect, it's the amount of effort and the virtue signalling - "my food is so amazing I don't need to make more effort than this".
But that applies to AI menus too. "Why are these horrible AI slop photos on your menu?" "Because I'm too focused on food to hand create a perfect American Psycho minimalist menu"
One day a tattoo parlor asked her to make a sign. She did. They asked if she had ever thought about getting into tattooing. She hadn't. They gave her an apprenticeship.
After completing her apprenticeship, she's now booked so far into advance that she closed her book to the public.
I think about her all the time now, what with software engineering going the way that it is. What lateral like passion could I transition to, as she did?