[notthemessiah]

You're right, but can we stick with Blue Ocean and Red Ocean as metaphors? 0 to 1 makes sense, but 1 to N loses it, and the whole framing reeks of pseudomathematics and math envy (which there is way too much of in the tech industry), when we have a perfectly good metaphor from competition in natural selection. Also the tech industry has way too much renaming-things-with-less-intuitive-terminology-to-seem-original.