Genuine question, was this comment written without opening the link? Because I can't see how you've come to this conclusion unless you're skipping several steps. The ads in TFA still look like ads to me.
"ads will no longer look like ads" (in the future). Ads are clearly marked in the first step, but will likely be more and more blended over time (or worse, biasing the model and therefore the output itself). That's the logical future, because that's better for the advertiser, which is the paying customer.
Yeah, that would be a problem. Luckily, the actual post we're discussing isn't putting any advertising in the model.
This is a very important distinction to make -- complaints should be be about what is happening, and should distinguish that from what is not yet happening and should not. Because beyond the maxim that we should try to deal in facts... if OpenAI thinks people can't tell the difference anyways, they'll be justified in thinking they may as well just do the thing they're already being accused of doing.
Why would you think that? An ad supported product has misaligned incentives, everyone can see that and that's why the confidence erodes from that moment on.
You're living in the era in which saying "Stallman was right" is a dead cold take. Every big tech company sold out exactly like the hippies told you they would back when Google was a dream place to work for and Meta was still a twinkle in zuk's eyes.
Now, well, if you do the same exact search, at least in my location (and with UBlock disabled) it's frankly a mess but must admit that sponsored links are not even the first thing you see. There is the AI result, then the Wikipedia result, then some random result, then the sponsored block with a flat headline separating it and then the organic results, I presume.
There are plenty of cases where the media, including newspapers, have avoided reporting or other content that would negatively affect their advertisers. So yes, newspaper ads do imply media bias.
This is exactly why OAI and Anthropic enjoy spreading FUD about open weight models.