[josephlord]

I largely agree. It is a low margin business and the current competition is better than it was in the phone market before the iPhone and the divide and conquer probably won't work in the TV market.

Better controls using iPhone/iPad as the control device (with most of the UI on the small screen and just the content on the big screen) will help but I don't think that Apple could sustain the combination of margin and volume that they are use to though they probably can squeeze retailer margins.

The reason Apple might do it could be to hurt Samsung more than they can with lawsuits.