[JacobAsmuth]

Could it be that they have to serve their models to billions of users?

[Zigurd]

It's interesting to see a competitive landscape shift out from under the early adopters. Anthropic appears to have anticipated this, but everyone else is going to get caught out by the major platform providers' multitude of distribution channels and use cases. Meta might also be an exceptional case if they can find a way to goose up ad effectiveness.

[ur-whale]

> Could it be that they have to serve their models to billions of users?

And how is that different from their competitors exactly?

[JacobAsmuth]

Their competitors aren't able to serve models as good as Gemini 3.6 Flash to billions of users