[bigstrat2003]

I can at least understand why someone watches a streamer, even though it isn't for me. Streamers tend to be charismatic and entertaining, so watching the person do his or her thing makes sense. But I can't understand the desire to watch a broadcast of a fake persona.

[krapp]

99.9% of Western vtubers do exactly what streamers do, including being charismatic and entertaining, just behind a computer generated avatar. The "lore" and design of their avatar is mostly just aesthetics, a bit of branding and a means of self expression. Japanese vtubers take the kayfabe more seriously but that's because their personas are essentially corporate generated identities and that's their job - but even then their actual personalities inevitably leak out, and their talents become a part of the character.