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by animal531
11 days ago
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Some more interesting topics around the subject that I haven't seen covered in the comments: - Hololive is huge and they definitely take a decent cut for their efforts. But why do people sign with them? The short answer is that they're a well oiled machine where people go through a sign up process where they create a test video etc. If accepted they're placed into groups (such as Hololive English) etc., but at the same time they also get to interact with all the other groups which immediately raises their popularity significantly. They also look for some other related skills, for example probably all of the English group can sing semi-professionally on a stage etc. In general your success is pretty much guaranteed once accepted, it just becomes a question of scale. - Downsides: Usually the vtuber character, name, image and all other related copyrights belong to them. If there are disagreements then you can leave depending on your contract, but you can no longer use that character in any way. For example Nimi Nightmare used to be Fauna in Hololive, but she left and restarted on her own, whereas some other really popular streamers left but never seemed to resurface. In general they also don't seem to collaborate much with vtubers outside of their space, so I'm sure there are some rules in play there. |
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I think it's more about market dynamics than strict rules. There are clear benefits to collaborating within the same agency because it helps introduce audiences to other talents under the same umbrella. Everyone involved has a chance to grow together.
Once you start collaborating outside the agency, you're inevitably splitting viewers' time, attention, and even spending across different groups. Since every fan only has so much time and money to go around, those collaborations don't always make business sense.
That's not to say they never happen. If a collaboration is expected to bring in new audiences, significantly increase exposure, or otherwise benefit both sides, then it's much easier to justify. But without that kind of upside, it can end up helping another agency just as much, or even more, than your own.