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by erock 4932 days ago
I did an experiment in my town, placing my own qr codes over everything i could find. running for a month, with putting 80 or so qr codes through out town.

the number of scans i got was around 10. no one scans QR codes

I have been thinking about printing up my own posters, like "Scan the code below to donate to Toys for Tots", but i still don't think I'd get many scans. here's an article http://www.veracode.com/blog/2012/06/dangers-of-scanning-qr-...

2 comments

But what were you promoting with these QR codes? If they were just stickers of codes with no indication of what they were for then I would expect hardly anyone to actually scan them. But if it were associated to something that might interest them, say an event or big sale, then the response might be higher.

If you put the codes on top of other people's advertisement's then one could assume that the advertising wasn't effective enough for someone to be interested in scanning the code. Plus if the ad didn't say what the benefit of scanning the code was since it probably wasn't designed with that in mind, then why would they bother?

Also, from my experience in online retail, a response of 2% is often considered a good return. Just depends on what you are doing.

I just think you possibly conducted a less than useful test and possibly came to an invalid conclusion.

If you got 10 scans after distributing 80 stickers I would not conclude that "no one scans QR codes". This is, instead, an impressive proportion of responses, unless I misunderstand.
To be fair, I'm more disappointed, that i didn't track each scan a little further, and I'm also disappointed no one flamed me when their scan took them to a web page telling them they shouldn't go around just scanning random things.
If there are thousands of foot traffic by the 80 stickers per day, then I'd say 10 scans in a month do sound relatively scarce. But you are right, 10 != no one.