[ssl-3]

$120 isn't too bad. I paid $75 in July of 2019.

$750 is nuts.

[hack1312]

I paid $75 December 2013 and then a similar amount as you in 2021 when I set up a system for my parents.

$750 is insane considering how little they care about user feedback.

[theshrike79]

The lifetime model isn't sustainable, that's why they're pricing it out.

[ssl-3]

It had been sustained for something like 14 years, though?

[theshrike79]

Yep, but there’s a limit to everything.

At some point you hit market saturation and the forever users are just costing you money and new user acquisition isn’t enough to offset it.

Nobody likes the subscription model but it’s the easiest way to sustain constant development bigger than side hustle projects.

[hgoel]

It isn't sustainable in the context of their desire to pivot to being a streaming service, along with their desire to blow resources on repeatedly redesigning the apps to make the UI slower and buggier.

[adamors]

It was $120 even a year ago (bought one in April of last year), the jump $750 is really weird.

[freetime2]

The change to $750 just took effect July 1st. I suspect we're going to see some big discounts down to $400 or less around Black Friday and periodically at other times of the year.

pCloud, a cloud storage provider who offers lifetime plans, uses a similar strategy.

Basically I think they are putting the $750 price out there a) for anyone who is dumb enough to pay it, and b) as a way to make limited-time discounts and the annual plan seem like better deals by comparison.