Not too sure about the engines as of late. Bigger and heavier vehicles - yes, but still mostly rural/highway, and at way lower speeds than the EU. Overall, IMO it's just the distances involved.
Not so much the efficiency of the engine but the weight and size of the vehicle. Almost all new cars in the US are turbo charged 4 cylinders if not hybrids or pure electric, but US consumers do prefer larger vehicles which are less aerodynamically efficient wnd heavier, which is really a direct result of the distance and reliance on the vehicle Americans have.