[sdevonoes]

I remember buying a Nike Tshirt in the early 2000s: good quality, and still looking decent today. Nowadays most of the Nike/Adidas/etc stuff is very low quality fabric and not necessarily cheap (at least in Western Europe)

[tennisflyi]

It’s not cheaper fabric. It’s “better” - lighter, stronger, recycled

[callmeal]

It's cheaper for the manufacturer. Not necessarily for the consumer.