[raphman]

The website gives a very nice and captivating intro to the device.

But why do you spell MIDI in lowercase there?

> plugs into your piano via midi

[chipweinberger]

The marketing answer: all lower-case looks modern and opinionated

The real answer: I got tired of deciding what should and shouldn't be capitalized. Sounds easy but it gets ambiguous fast.

I'll revisit this decision at some point. Capital letters do make reading easier.