[verall]

It was a good ad, because it was scary but hopeful, and I think that's how they want people to view their company?

Trying to make claude come off as human and friendly is never going to work in an ad, it would be huge uncanny valley.

So may as well try to scare people, might help juice the ipo a tiny bit from clueless people

[watwut]

The issues ads show are all about human CEO projects. "Claude" is not trying to create surveillance dystopia, Thiel, Karp and the rest are. Claude is just a tool - a tool Anthropic is creating and selling for that purpose.

Claude is not trying to worsen workers conditions. Anthropic as a company has that as their primary selling point.

[bmitc]

The scary part wasn't that problems exist. It's that they pose themselves as the people, company, and tools to solve them.

[verall]

Yes, I think that is the idea - AI is scary to most normal people, so the ad goes, "yes it's scary, but we're, uh, smart? It will be okay..."