[thewebguyd]

> prefer to sell at full price or not at all

That really only applies to luxury designer brands where selling at a discount can dilute the brand prestige, is Gucci, Versace, etc. really destroying unsold inventory at large volumes vs. standard retailers?

[Stevvo]

Yes. The law was motivated by reports of luxury retailers destroying their entire stock every year. Usual stores just discount stuff until it sells.