[TravisJamison]

It’s not just the cash flow, it’s the margins.

Redbulls gross margins are probably 90%. It’s basically just water, sugar, and caffeine sold for $3.

You can do a lot of great promotions if the cost of your product is a rounding error.

[crote]

> It’s basically just water, sugar, and caffeine sold for $3.

... and some of their products don't even have sugar!

[blitzar]

you have to pay extra for that