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by inigyou
13 days ago
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Reminds me of the Telecom New Zealand rebranding. The old logo: the word Telecom, with lines through the "o" reminiscent of wires passing through a loading coil. The old name: Telecom (obviously) as in telecommunications. Conveys: We do phones. We do wires. We do long distance talking. The new logo: basically identical to Claude's current one but blue. The new name: Spark. Conveys: absolutely nothing, the blank slate business, our executives don't actually know what we do. |
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This is my experience as well, people drawn to leadership in our present time often have absolutely no idea about anything except the -idea- of business. Which of course makes things vaguely "professional" seeming while they effectively destroy businesses/organisations.