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by shevy-java
14 days ago
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I liked the old LEGO up to around the 1990s or so, give
or take. When I look at LEGO nowadays, of course they
have some of the old spirit still in place, but in other
areas they are just overpriced now and addicted to
maximizing cash influx. This was a bit different in the
pre-1990s era. 1990s already got more commercialized
but I still would say it was somewhat ok. Then something
shifted and I am not sure what. The creativity seems to
have been degraded. I saw some huge LEGO sets for several
hundred euros as collectors edition. And I understand that
he had fun building it with his kids, but to me this was
no longer LEGO. The most fun I had was assembling my own
pieces back when I was young. For instance, after seeing
the old movie Tron, I built a few of the objects in the
"matrix", in particular those floating T-like thingies.
These were quite easy to build via LEGO. I did not need
instructions, I just experimented until it worked. I think
this was the biggest selling point of LEGO, to be able to
build things on your own. When I look at those huge expensive
sets, that seems to have shifted. I get it, different portfolio
and what not but this is also corporate fluff. It changed what
LEGO is, and IMO it changed it to the worse. |
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They used to be toys, aimed at children's imagination, meant to be dismantled and rebuilt into other things.
Now they're display models, aimed at adults. They're sculptured art pieces that just happen to be built out of LEGO.
It's just the most commercially visible stuff though, because it's the best stuff financially speaking for the LEGO company themselves. The children's ranges are still there. You could even say that adults buying those display models are what's kept the toys alive.