[CrimsonCape]

It seems like their strategy will be to just raise hardware and media prices. Just keep doing the same at a higher cost. If it's a loss leader today, it will stay a loss leader tomorrow, just at higher cost. The question is whether the customers keep showing up at the higher prices.

[robertlagrant]

Indeed. No one expects console manufacturers to take unlimited losses, but yes, the price at the end of it all is what will matter.