[inigyou]

Most of the time customers buy the thing with the shiniest marketing, and shininess of marketing depends upon features in relation to the competition.

[Schlagbohrer]

The Xbox 360 was called that instead of the Xbox 2, because it was gonna sit on shelves next to the Playstation 3 and MSFT didn't want consumers to look at "2" next to "3".

[inigyou]

Apocryphally but not in reality, the third pound burger failed to compete with the quarter pounder because three is less than four.