[msftgreed]

> CD sales surged 16% to 16.3 million units, soundly outpacing vinyl’s comparatively modest 2.4% growth.

Ok, but the lack of a unit on vinyl makes it very hard to have an apples to apples comparison here. If cds are selling 1000 units and vinyl is selling 1,000,000 units, those 16% and 2.4% numbers are pretty wildly different things.

Also, the huge increase is primarily driven by KPOP (in particular, BTS). CD sales growth was like 6% without them.

I don't know that we can draw a conclusion from that 16% except BTS can move physical media.

[adzm]

Re BTS, really it's just because there is a CD included in the box with all the other stuff you get when you buy the album. My daughter thought it was neat; that's when I realized I don't even have a CD player anywhere. I doubt many people are actually using these CDs

[voncheese]

Yeah came here to say the same thing on the lack of absolute units.

Speaking as an older vinyl collector myself, with kids who have also gotten into it...it would surprise me if the total unit numbers were even within 2 orders of magnitude.

Vinyl just feels different. The feeling of holding the cardboard cover and the weight of the album on a turntable can't be replicated at all with CDs.