[mrob]

>no human being would ever refer to Michael Jordan as the "Space Jam guy."

Maybe not in the USA, but globally I think it's likely that more people watched Space Jam than ever watched an NBA match. Professional basketball is a niche sport in most of the world.

[anthk]

Well, everyone knows about MJ in Europe even if they never saw a basketball match ever (outside school OFC) because of his sneakers.