[marcosdumay]

> and doesn't change anything

It does change people that don't know about your cause against it, quite reliably as long as activism results go.

For climate change, everybody probably heard about it, so yeah.

[inigyou]

"there's no such thing as bad publicity" once again.

[IAmBroom]

If ever true, it's for brand recognition.

PETA's brand recognition has probably made more people anti-vegan than all other vegans put together.

[marcosdumay]

There is pretty much bad publicity. But for causes it seems to only impact the ones you don't know about.