The wrong in this, is the extent they went to with this. I mean, name your servers whatever you want, but hiring an artist to draw the servers personalities and then writing a blog post about this? Like common, that's something a child would do about their favorite toy. At some point, people need to grow up.
And I guess the other "wrong with it" is the fact that it just wastes human potential. Build robust software and take pride in this, not it naming your servers bob and lola.
I disagree with your definition of what 'growing up' is about. There is something lost in the world where making silly but fun things is frowned upon. And yes, fun is subjective.
I don't share my kids excitement about most things, but I'm genuinely happy they enjoy themselves so much. Being able to use the same notion to all people, not just (your) kids is part of growing up in my books.
There are different grades of "fun". You can do silly things at work, name your servers bob and lola, while still serve the functionality and needs of your customers. But hiring an artist to draw the server as ninjas because "they protect our customers"? What kind of value does that bring? And then you write a blog post about it? Seriously?
Knowing when the fun needs to stop is a way to create valuable things in society. I prefer that, compared to living in world where the state of software is so dire because developers are overgrown kids that spend time writing blog posts about how they named their server pikachu because "pikachu is soooooo cute!!!1111"
If people cared much more about how they spend their own time (and money) and less about how others spend their's world would've been a much better place. But it ain't
The only useful thing they provide is DDOS protection and free analytics.
For some reason the whole world is brainwashed into thinking we need all of these horrendous cloud providers. Hetzner is thankfully taking up the market.
You need a server and that's it + some ddos protection.
And I guess the other "wrong with it" is the fact that it just wastes human potential. Build robust software and take pride in this, not it naming your servers bob and lola.