[jongjong]

The creative part was only the subject matter. The idea of making a video around "the 3 gifts" is itself kind of creative but fine-grained creativity has been lost.

It reminds me of the meme which shows a before and after of different company logos from like 15 years ago vs now... And now all the company logos look essentially the same; very similar fonts and colors.

People are afraid of creative designs because they are terrified of being judged. People don't want to step out of line.

It's like in a company environment; there are often many unspoken rules and taboos; if someone breaks them, they fall from grace rapidly.

These rules and taboos exist to preserve the structural integrity of the organization. A fragile organization needs lots of rules and taboos to be in place in order to remain cohesive. The people who lead these organizations create the rules and taboos which will allow them to stay in charge. People who don't adhere to the unspoken rules are quickly removed, often with the implicit consent of all group members who are themselves captive to the same rules and taboos and who eventually learn to pride themselves on compliance.