[paulddraper]

Extremely silly.

Take, for example, OpenText. [1]

Nothing about it is free, or open source code, or in any other sense publicly accessible. [2]

I don't know if they operate in the EU, but I presume any application for a trademark would be rejected.

[1] https://en.wikipedia.org/wiki/OpenText

[2] It's "Open" as it turns paper documents into more easily accessible digital formats. But not public in any way.

[dmix]

The purpose of the company is also rarely defined by it's name. Brands aren't inherently descriptive and it's normal for companies to evolve over time.

[paulddraper]

You mean Shell doesn't sell sea shells? [1]

[1] Actually it originally did in 1833. It doesn't today. But that’s still the name.