[murderfs]

But what's the alternative for the trademarks that are truly universally known? Does it serve the public for me to be able to sell unauthorized Coca-Cola brand products, or more likely, the trademark owner selling a token item in each category to maintain the right to prevent others from using it?

[LocalH]

Trademarks that well known can easily afford to file in every possible category. They don't need a special "this trademark is so known, it applies everywhere by default" status